Marketers everywhere are capitalizing on the exploding volumes of available data to better understand and market to evolving customer/member segments.
If you haven't seen association-specific data analytics recently, it's time for a update - so much more is possible! Take just 30 minutes to see for yourself how the latest data analytics can elevate the efforts of association marketers. See how to:
Dissect and target the latest member and non-member interest clusters
Identify, score, and reach out to your most and least engaged members
Report on member and interest trends with data snapshotting
Link data analytics to your existing email and social marketing systems
Capture and use the 80% of member data NOT found in your AMS